All reputable, well-known barbershop owners understand that a string of strong customer connections is the cornerstone to a profitable barbershop. Every day, barbers deal with a wide range of clientele, each with their unique set of needs. Some folks come in for a decent haircut, some for a monthly trim, and yet others may come in for the first time to see what services you have to offer.
So, how can you ensure that these clients see the finest version of your store and opt to do business with you? Of course, by targeting them with a strong advertising plan. Your aim is to demonstrate to consumers that your barbershop is the greatest choice for all of their hair and beauty requirements. Here are a few tried-and-true methods for starting your career as a barber.
Create a loyalty programme based on points.
People often visit barbershops for hair-related requirements that emerge on a regular basis. If you have customers who come in for a haircut, trim, or shave, chances are they’ll be back in one or two months for the same service. This means they’re constantly on the hunt for a barbershop where they can go on a regular basis.
Use this to your advantage and turn one-time consumers into long-term loyal customers. Starting a loyalty programme is an excellent strategy to guarantee that your consumers return to you. Assign a set number of points to each service you provide. When a consumer hits a certain amount of points, you may reward them with a unique incentive. For example, you may provide a 10% discount at 150 points, a massage at 300 points, and a free haircut and shave at 500 points.
Customers will return to your institution more often if they know they will get a reward for doing so.
On social media, share exclusive suggestions and do-it-yourself cures.
One of the greatest ways to remain relevant to a customer is to have an active presence on social media and to appear regularly in their feed. Maintaining an active presence on Instagram and Facebook, as well as regular updating, is an excellent approach to keep your clients informed about your offerings.
However, you must be careful about the kind of stuff you submit. Nobody is going to stop scrolling through their feed to read a dull, irrelevant message. Post frequent hair care advice and DIY treatments on social media to stay current and on-brand. You may teach individuals how to manage a dry scalp, prevent split ends, and correctly dry their hair at home, among other things. You may also urge them to receive frequent trims and treatments from your facility using these ideas, so they know what you’re giving and how it helps them.
Locally, use eye-catching posters to spread the news.
Traditional techniques of advertising are sometimes the best way to proceed. Sure, social media and below-the-line discounts are fantastic, but if you want to reach a wide audience, you can’t depend only on them. This is why offline advertising strategies, such as poster distribution, must be included in your campaign.
Create an eye-catching and appealing barber business flyer using online design tools like PosterMyWall and distribute it across the neighbourhood. Take your flyers to sites like the local newsstand, the grocery store, the community centre, and the park to ensure that a broad variety of people see them and are aware of your services.