Search Engine Optimization (SEO), which is directly related to all other aspects of online marketing, is the most essential tool. No SEO can be used to ensure that a link from a search engine results page (SERP) leads to a website or social media page for a target customer.
However, local SEO is of greater importance to most businesses than a general SEO campaign. What a difference localized SEO campaigns make in these scenarios is exactly what this article will focus on.
The Local Seo Ranking Signals
Local SEO is an essential tool to ensure your local business gets the best Google results.
The following are the top ranking factors for SEO in local areas:
1. Categories On Google My Business
Now is the time to claim your Google My Business listing! This is one way to improve Local SEO.
After creating your Google My Business account, simply follow these steps:
Include relevant links and add a unique description.
Select the most relevant categories for your business.
Upload a high-resolution profile picture. Add a local telephone number along with an accurate business address.
Set up business hours.
2. Local Reviews
Local search rankings can directly be affected by reviews. Business success is based on positive customer reviews. Use consistent strategies and tactics to gain more reviews in Google or other local directories. Review Signals include the number of times a business is reviewed, velocity (the frequency with which a business receives reviews), and diversity. These are all indicators of how well the business is being talked about on the web.
3. NAP Consistency With Your Citations
You must be sure that you have given your full Name and Address (NAP), across the entire website. If your address is listed on local citations, you should use the exact details and format.
4. Social Signals
This covers social networking sites like Facebook and Twitter as well as Google+. Based on the number of followers and the likes of your posts, you can generate citations. You allow your customers to log on or post social media content related to your business.
5. Keywords In Business Titles
Citations can help businesses increase their customer base and improve local rankings for relevant keywords. High-quality, long-tail keyword-rich content can be used to build question phrases that can rank pages for voice searches.
6. Mobile-Friendly, Location-Specific Site Content
Since search engines favor mobile-optimized websites, it is possible to design site content based on the locations. This will allow you to influence customers’ behavior. Each page should contain unique and informative content with at least 500 words. Webolutions a digital marketing strategy agency is here to help you.
If you have multiple offices, list the products and services offered. Don’t duplicate the content; use hyper-local keywords or references. Also, include local customer testimonials.
7. Title And Heading Tags Along With Meta Descriptions
With a maximum of 60 characters, create unique title tags for each page on your site. Heading tags (H1, HTML2 …)), are used for formatting content on your website. You should keep the Meta descriptions concise and to the point with 130-165 characters.